Hue: Color Analysis · Learn · Cost

Cost

How much does color analysis cost?

An in-person draping costs $245 to $400 for one person at the four US studios we checked, for a session of 80 minutes to about 2 hours, usually including a swatch book or color guide. A virtual session costs less: one of those studios charges $145 (source). Color analysis apps are free to download, with paid plans listed from about $3 a month up to $40. Doing it yourself with a mirror and clothes you own costs nothing. In-person is the most thorough; an app or DIY is a sensible first step if you’re not sure the $250+ is worth it.

In-person draping: real studio prices

We looked up four independent US studios that publish their prices. This is a small sample, not a survey; prices in your city may differ.

StudioWhereSessionPrice, 1 personIncluded (per the studio)
Samira AtashNorthern Virginia80 minutes$245 (virtual: $145)12-season fabric drape; undertone, intensity, depth; best metals; hair and makeup advice; digital guide
House of Colour HoldregeHoldrege, Nebraska2 hours$245 weekday, $275 weekendHouse of Colour drapes; makeup shades and lipsticks; review of your season’s colors
Color Savvy StudioDenver, Coloradoabout 1.5–2 hours$375True Colour International drapes; canvas swatch book; hair color swatching; checking up to five of your items
Cate LindenLouisville, Kentuckynot stated$40012-tone draping; canvas swatch book and wallet color card; makeup consultation; in person only
From each studio’s own pricing page, checked November 8, 2026. Group bookings are cheaper per person at several of these studios.

A guide from a consultant training school puts typical professional sessions at $150–$400 and all-inclusive packages at $500–$800 or more (Sterling Style Academy). It sells consultations itself, so read it as one industry view.

What the extra money buys

What it doesn’t buy: certainty. Studios use different systems (12-tone, House of Colour, True Colour International), and the training-school guide above says independent research backing consultant credentials is thin and that vendor claims about “accuracy” are “marketing rather than proven fact” (source).

Virtual sessions

A virtual analysis means sending photos or joining a video call. It costs less ($145 at one studio we checked), but it has the same weakness as an app: the analyst sees your face through a camera, in your light. Some analysts refuse to do it for that reason; one says “online analysis is guesswork” (Cate Linden).

Apps

AppDownloadPaid options (US)
Hue: Color Analysis (ours)FreePro $2.99/month or $14.99/year
My Best ColorsFree, ad-supportedLifetime premium $14.99
Hue IQFree$4.99/month or $24.99 lifetime
DressikaFreeSeveral options listed, $4.49 to $40.00
PaletteFreeSeveral options listed, $3.99 to $39.99
From each app’s US App Store listing, checked November 8, 2026.

More on what each app does in color analysis apps compared.

Doing it yourself, for free

  1. Stand by a window in daylight, no makeup, hair pulled back, in a white or gray top.
  2. Hold pairs of tops or scarves you own under your chin: a warm color (camel, coral, olive) against a cool one (navy, fuchsia, icy gray).
  3. Look at your skin, not the fabric. The better color evens your skin and brightens your eyes; the worse one makes shadows, redness or a gray cast stand out.
  4. Take photos of each in the same light and compare them side by side.

Our undertone guide and 12 seasons guide walk through it step by step. It takes patience, and it’s easy to see what you hope to see, so a second opinion from a friend helps.

So which should you choose?

Keep reading

We make Hue: Color Analysis

Find your season from one selfie.

Free to download for iPhone and iPad (iOS 17+). Your season, palette and neutrals are free; Hue Pro is $2.99/month or $14.99/year. The photo is analyzed on your phone.

Hue: Color Analysis on the App Store

About Hue: Color Analysis

Hue's color analysis is an AI-generated guide for inspiration — a styling aid, not a professional consultation.